ChatGPT
Google AI Overviews
Google AI Mode
Gemini
Perplexity
Claude
Search Console
Analytics 4
MCP connectorAuthorise once. Then ask Verand about your own site, from wherever you already work.
Open the connector →
Financial advisorsSEC Marketing Rule, CFP Board
AttorneysABA 7.1 to 7.3, state overlays
CPAsAICPA, Circular 230
Real estate syndicatorsReg D, FINRA 2210
Life insurance agentsSuitability and replacement rules
Health insurance agentsMedicare and ACA marketing rules
Canadian life insuranceCLHIA G6, provincial regulators
AboutWhy Verand exists and who is behind it.
ContactReach a person, not a form.
ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityClaudeSearch ConsoleAnalytics 4Open the connector →Financial advisorAttorneyCPASyndicatorInsurance brokerageName your bar during setup and Verand assigns the state-bar pack: ABA Model Rules 7.1 to 7.3 as the baseline your state adopted. From then on every draft is checked against it before it can leave, and a lawyer at your firm presses publish. It cannot publish for you. Ever.
us-state-bar-generic + base-ymyl floor, alwaysEither body assigns the state-bar pack. No federal regulator governs lawyer advertising, so the baseline is the Model Rules your state adopted. Declare "not regulated" and the truth-in-advertising floor still gates you.
Research, brief, draft in your voice, then the checks. A blocked draft stays in Verand with the sentence marked.
A draft in WordPress or a pull request on your repo. Nothing goes live without a person at your firm.
Daily positions in Google, and whether ChatGPT, Claude, Gemini, Perplexity and AI Overviews cite your firm when someone asks a legal question.
The governing body, the required disclaimer and the banned claims load from the state-bar pack. The draft is written around them, in your voice and with your firm's facts, then the gate reads the finished HTML and stops the one sentence Rule 7.1 would not let you publish.
55 checks on every draft. Compliance is a gate, not a score: Pass or Blocked, and a hard rule has no override. Name your bar at onboarding and this pack loads the same way. Pause the demo, scrub it, read the why.
Governing body
ABA · Model Rules 7.1 and 7.2
United StatesBase YMYL Foundation, US Attorney / Law Firm (generic state-bar baseline) v2.0.0. Researched from the regulators' own text and tested by Verand. Not reviewed by a licensed attorney. Enforced automatically, not editable here.
We take fewer than one in five of the injury cases we screen.
Our median case runs fourteen months from filing to resolution.
law-bc-002-unjustified-expectations · "…guarantee a settlement…"
Content creates an unjustified expectation about results by guaranteeing or promising an outcome. ABA Model Rule 7.1 prohibits statements likely to create unjustified expectations about the results a lawyer can achieve. Remove the guarantee; describe past results factually with a 'prior results do not guarantee a similar outcome' qualifier.
"We guarantee a settlement on every rear-end collision case we accept, usually within a year of filing."
In the U.S.In CanadaUS Attorney / Law Firm (generic state-bar baseline) v2.0.0 · researched from the regulators' own text and tested by Verand · not reviewed by a licensed attorney · your counsel confirms applicability; not legal advice.
Every plan: the truth-in-advertising floor and 55 checks. Regulator packs like us-reg-d: every plan. Researched from the regulators' own text and tested by Verand. Not reviewed by a licensed attorney.
Harlow & Vance Injury Law is the home page's example firm. The rules, ids and disclaimers are the shipped pack's; the firm, its facts and the draft are illustrative.
Pick the bar you are admitted to. Verand maps them to the state-bar pack and the YMYLYMYL: Your Money or Your LifeGoogle's name for content that can affect a reader's health, finances, safety or legal position. Search quality raters hold those pages to a higher bar for accuracy, sourcing and author expertise, so thin or unsourced pages in these niches are the first to lose visibility.Verand’s YMYL floor is the set of rules every regulated site carries, whichever regulator it answers to. floor rides underneath it whatever you pick.
The checks run on the finished HTML, not on the outline. Does anything promise an outcome, is the disclaimer in, are the figures cited to a primary source, does a sentence hint at pull with a judge. One screen, in words.
Legal content ages on a calendar too: filing deadlines, damages caps, fee schedules, the year in "reviewed for". The year-rollover routine reads every live page, finds the dated figures, and proposes each change as a line edit you approve or reject. Nothing is rewritten wholesale.
Every morning Verand runs your clients' questions past ChatGPT, Gemini, Google AI Overviews and Google AI Mode the questions your prospects ask a lawyer, and Perplexity and Claude once a week. Each answer is read and logged: whether you were cited, which page, in what position, and which firms were named instead. Each engine gets its own share of voice.
Harlow & Vance Injury Law and four tracked competitors · last 14 days
This table is the pack as a law firm sees it in Brand Hub, not a paraphrase of it. The ids are the ones you will see on a blocked draft, and the list is read-only: editing it can never switch a gate off.
| Rule | Basis | Tier | Id |
|---|---|---|---|
| Guaranteeing or promising an outcome | ABA Model Rule 7.1 · Comment, unjustified expectations | Blocks | law-bc-002 |
| "Best attorney", "#1 law firm" and other unsubstantiated comparisons | ABA Model Rule 7.1 · overridable with a logged written reason | Blocks | law-bc-003 |
| Implied ability to influence a court, judge or official | ABA Model Rule 8.4(e) · Model Rule 7.1 | Blocks | law-bc-006 |
| Guaranteed results | FTC Act §5 · 16 CFR 255 | Blocks | ymyl-guaranteed-results |
| Guaranteed financial return | FTC Act §5 | Blocks | ymyl-guaranteed-returns |
| "Risk-free" or "zero risk" | FTC Act §5 · overridable with a logged written reason | Blocks | ymyl-risk-free · ymyl-zero-risk |
| "You can't lose", get-rich-quick language | FTC Act §5 · FTC "Making Money" guidance | Blocks | ymyl-cant-lose · ymyl-get-rich-quick |
| "Your money is safe", "principal protected" without the conditions | FTC Act §5 · overridable with a logged written reason | Blocks | ymyl-principal-safety |
| "We have never lost money", "double your money" | FTC Act §5 · overridable with a logged written reason | Blocks | ymyl-never-lost-record · ymyl-double-your-money |
| "Never lost a trial", "98% success rate" and other record claims | ABA Model Rule 7.1 · Comment [3], past results · overridable with a logged written reason | Blocks | law-bc-010 |
| "No win, no fee" framing that hides case costs | Model Rules 7.1, 1.5(c), 1.8(e) · FL 4-7.13 / 4-7.14 · AZ ER 7.2(d)(1) | Warns | law-bc-009 |
| Universal "everyone should" recommendations | FTC Act §5, misleading by omission | Warns | ymyl-everyone-should |
| Your own banned claims | Anything your state bar bans that the pack does not. Added in Brand Hub, gated like a pack rule. | Blocks | site-owned |
| Legal disclaimer, prior-results notice on case results · 3 citations, 1 primary · Article schema · banned-phrase scan | Required on every article. Primary tier: law.cornell.edu supremecourt.gov uscourts.gov congress.gov ecfr.gov americanbar.org your state bar | Required | v12 · v15 · v14 · v2 |
WordPress and static sites on GitHub today, with Search Console, Analytics and Business Profile behind every audit. Some law-firm website platforms are one of those two underneath. The largest are walled, and we say so rather than chip them as coming.
See every integration →There are nine jobs behind a single published post. Eight of them move across. The one that stays is a lawyer reading the draft. Most firms are not choosing between tools for these; they are choosing between doing none of it and an agency that has never read Rule 7.1.
Reading the draft and pressing publish. Everything above exists to make that five minutes instead of two hours. No schedule, routine or connector can press it for you.
The retainer figure is a typical quote for a content and SEO agency serving professional firms, not a survey result. Starter is $149 a month billed monthly.
Yes, and Rule 7.1 applies to the output exactly as it would to your own words. What that means in practice.
/attorneys/using-ai-to-write-content The ruleModel Rules 7.1, 7.2 and 7.3 in plain language, and where your state's version differs from the baseline.
/attorneys/state-bar-advertising-rules The testWhen a post becomes a communication about your services, and what changes when it is.
/attorneys/what-counts-as-advertising The checklistThe not-legal-advice block every article carries, the prior-results notice, and the no-attorney-client-relationship line.
/attorneys/disclaimer-requirements LocalThe Business Profile, the citations and the LegalService schema, generated and kept consistent.
/attorneys/local-seo Free toolPaste a practice-area page, post or bio and see which lines trip the state-bar baseline, plus the everyday disclaimer. Free, no signup. It reads the national baseline, not your state's own rule.
/tools/attorney-advertising-rules-checker1,374,720 active lawyers in the US (ABA National Lawyer Population Survey, 2025). 156,583 law firms (US Census Bureau, Statistics of US Businesses 2022, NAICS 541110 offices of lawyers). Validated against ABA Model Rules and FTC rules; researched from the regulators' own text and tested by Verand. Not reviewed by a licensed attorney. Your counsel confirms applicability. Not legal advice.
Who reviewed the rules, which disclaimer goes in, and whether your website platform connects.
No. It is researched from the regulators' own text and tested by Verand, not reviewed by a licensed attorney, and it is labelled that way everywhere it appears. The hard gate fires identically whatever the label says. Your counsel confirms applicability to your firm and state.
The ABA's National Lawyer Population Survey counts 1,374,720 active lawyers in the United States for 2025, and the Census Bureau counts 156,583 law firms in its 2022 Statistics of US Businesses. Every one of them advertises under a state version of Model Rules 7.1 to 7.3. The pack is that baseline; your state's additions are documented and, where not yet shipped, yours to add in Brand Hub.
Two ship with the pack. The legal disclaimer (law-disc-not-legal-advice) goes on every article: informational only, not legal advice, no attorney-client relationship without a written engagement. The prior-results notice (law-disc-prior-results) is required wherever an article describes case results, and it carries the "attorney advertising" line some states require. The disclaimer page in this section walks through both.
The pack is the generic baseline: ABA Model Rules 7.1 to 7.3, with the contingent-fee rule sourced from Florida and Arizona. There is no federal regulator for lawyer advertising, so your state's version is the one that binds you. State-by-state overlays are documented and not yet shipped. Anything your bar bans that the pack does not, you add in Brand Hub as your own banned claim and it hard-gates like a pack rule.
Justia Elevate is WordPress underneath, so Verand connects through the WordPress integration and the capability probe tells you what the site will accept before anything is written. FindLaw and Scorpion are walled platforms with no content API. They do not connect, and we say so rather than chip them as coming.
Customer stories
“Every tool we tried told us how visible we were. Verand told us that and why we weren’t. It listed 60 developer questions where a competitor’s API got named instead of ours, drafted the answer to each one in our engineers’ voice, and we went from 11% of AI answers to 43% in two months. One of our best inbound channels now is a chatbot.”
AI citations“Our clients find us by asking ChatGPT whether someone with their diagnosis can get life insurance. A year ago we weren’t in that answer. Amongst many things, Verand built a page for every condition we cover, checked every claim against the rules before it could publish, and our citations on ChatGPT and Gemini are up 4×. New clients tell us where they found us. It’s ChatGPT.”
46%of ChatGPT answers“Renters ask ChatGPT what it’s like to live near Robins Air Force Base. We’re in that answer now, with a link. Verand flagged that our address was written three different ways across the site, it generated the LocalBusiness schema, it wrote the Bonaire and Warner Robins guides, and it tracked which assistants picked them up. A property with 60 units shouldn’t be able to do this. We did it in a quarter.”
Written from your practice and your results, the way you would say them. Found on Google and across six assistants. Every draft stops at the state-bar advertising rules, then at a lawyer at your firm.
Seven days, every feature unlocked, one click to cancel.
The 2019 fund returned 14.2% net to investors, and this offering carries guaranteed returns of 12 to 15% over a five year hold.
A guaranteed return is deceptive in any financial context and can be a securities violation. Say targeted or projected return, with its basis.
ChatGPT
Gemini
AI OverviewsAI Mode
Perplexity
Claude
Willowdale Equity and four competitors · 14 days
YouEquityMultipleBAM Capital
Origin Investments
Ashcroft Capital31%You 27%14%11%8%
Content built to rank in Google and get cited by ChatGPTPerplexityGeminiClaude, with every claim checked before it goes live.