AI share of voice: Your share of every AI answer, against every tracked competitor.

Your mentions divided by every tracked brand's mentions, across the answers in the window you are looking at, rounded to a whole percent. A brand with no mentions gets no slice. It is a count rather than a judgement: nothing is weighted by where in the answer you appear, and no model scores it. The free AI share of voice calculator works the same division from counts you bring.

No, and the two will not agree. Keyword Tracking measures a results page: each domain's share of the top ten slots across the keywords you track, read out of the same daily check that returns your own position. This measures a generated answer: each brand's share of the naming inside it. Ranking on a page and being named in a sentence are different things, and a brand can do well at one and badly at the other.

The ranking runs over your brand and the competitors on your Brand Hub list. Separately, the brands assistants name in the same answers as you are surfaced untracked, with how many answers named each and through which assistants. Adding one is a click, and nothing joins your list without that click.

Nothing is recorded. A Google query that produces no AI Overview writes no row, because a brand cannot appear in an answer that does not exist, so every share is measured over the answers that actually came back. An assistant that errors is recorded separately from a miss, so a failed call is never read as a competitor beating you.

Usually. Each brand is matched on its name, the word inside its domain, and a short list of variants derived from the name itself: 100% reads as 100 percent, an ampersand as and, punctuation flattens, and a trailing LLC or PLLC comes off. Nothing is invented and a name is never cut to a single word, so an odd spelling is counted low rather than credited to the wrong business.

Not by default. The Unbranded filter is on, and it drops every prompt whose text contains your name, because an assistant naming you in an answer to a question about you proves nothing. Turn it off and those answers come back in; the share recomputes over whatever is in view.