Marketing compliance software: A banned claim doesn't lower the score. It closes the gate.

Rule packs for your industry and jurisdiction load at onboarding and run on every draft. Hard-tier claims block publishing with no override; review-tier claims need a written justification that is logged.

JR
← Articleswillowdaleequity.com
BlockedReady
Saved 02:24 PM

Citations, the sources list and the compliance disclaimer are locked and preserved. Edit the prose freely: it saves as you type, and Re-validate on the Report Card re-scores it.

Loaded at onboarding

One rulebook per regulator,
assigned before your first draft.

Confirm the bodies that license you and the matching packs attach: 14 rulebooks on disk today, from Regulation D to HIPAA to the state bar. Every site gets a floor even with no regulator, the YMYL foundation for regulated verticals and a truth-in-advertising pack for everyone else. The floor also flags an unattributed “#1”, “top-rated”, “fastest” or “lowest price” claim for review; plain “best” is left alone. Willowdale carries three, and the stack is read-only in the Brand Hub.

Industry Governing Body

The regulators and authorities your content must abide by. Search a known body or add your own.

From your compliance packs

Base YMYL Foundation, US Real Estate Syndication, US Regulation D (506b/506c) : enforced by Verand, not editable here.

Quality standards

Your content is in a YMYL (Your Money or Your Life) category, so Google holds your site to a higher quality & trust bar.

Hard tier

Some claims have
no override. Ever.

Guaranteed returns, can't-lose language, get-rich-quick phrasing, a missing required disclaimer: these fail the draft outright. No one on your team can wave them through. The status menu refuses Ready and Published, and the WordPress and GitHub publish actions check the same flag before they move a byte. The free marketing compliance checker runs the same rules on any copy you paste.

← Articleswillowdaleequity.com
Ready
Saved 02:40 PM
← Articleswillowdaleequity.com
Ready
Publishing opens a PR on willowdale-equity/willowdale-equity-website. Merge it to go live. Your host rebuilds.
Saved 02:40 PM
At the click

Refused at the click,
even if the score looked fine.

The score is as current as the last Re-validate, and typing doesn't re-run it. So publishing runs the checks again on exactly what's about to go out. A compliance claim, broken page markup or an unfilled placeholder refuses it, in the app's own words: the article wasn't published, so open it in the editor to see the issue and fix it. If the check can't run, the publish is refused too.

← Articleswillowdaleequity.com
Ready
Publishing opens a PR on willowdale-equity/willowdale-equity-website. Merge it to go live. Your host rebuilds.
This article has a blocking issue (a compliance claim, broken page markup or an unfilled placeholder), so it wasn’t published. Open it in the editor to see it and fix it.
Saved 02:40 PM
Review tier

Context-sensitive claims
need a reason on record.

Twenty-eight of the 93 encoded claims are marked overridable, because a legitimate professional usage exists: “zero risk” in a warning about someone else's pro forma, for instance. Those you can clear, but only by writing a justification of at least a sentence. It's logged to the article with who and when, and the claim re-validates as an advisory.

Multifamily due diligence checklist · Any pro forma that assumes zero risk of vacancy is a red flag.

Compliance · gateBlocked · 1
✔
Required disclaimeri
✕
Banned claimsi
  • Content claims zero risk or no risk. All YMYL products and strategies carry some risk. Remove or replace with a balanced risk description.
✔
Citation densityi
✔
Source qualityi
✔
Reg D (506(c)) rulesi
No pack yet

An unknown regulator
gets a pack drafted for review.

Name a body no pack covers and Verand searches its published rules, reads the primary sources first, and drafts three to eight deterministic rules with the basis and the page behind each. The pack is private to you and provisional until you review it rule by rule, drop what doesn't apply, and sign the acknowledgment. Decline it and the reviewed floor keeps gating.

Georgia Securities Division - offering marketingNeeds your review

We had no pre-built pack for your industry and jurisdiction, so we researched Georgia Securities Division and drafted 3 rules for what your content must never say. Review them, then approve to switch the gate on.

Blocksga-sec-001-approval-claim

Content states or implies the Georgia Securities Division or the Secretary of State has approved, endorsed, or passed on the merits of an offering. A notice filing is not approval.

Georgia Uniform Securities Act of 2008 (O.C.G.A. Title 10, Chapter 5): misrepresentation concerning registration or exemption · source

Blocksga-sec-002-registered-language

Content describes a Rule 506 offering as "registered in Georgia" or "state-registered". Rule 506 securities are federal covered securities that file a notice; they are not registered with the state.

Securities Act of 1933 §18(b)(4) (federal covered securities); O.C.G.A. Title 10, Chapter 5 notice-filing provisions · source

Warnsga-sec-003-testimonial-solicitation unsourced

Investor testimonials in a Rule 506(b) offering may constitute general solicitation. Use testimonials only where the offering is conducted under 506(c), or omit them.

Regulation D Rule 502(c); Georgia Securities Division guidance

Declining changes nothing else: your content stays gated by the reviewed floor underneath.

How it works

Rules go in once, every draft goes through.

Four steps from onboarding to a live page. The gate is the same at each of them.

Start for free
01

Confirm your regulators

Onboarding suggests the bodies that license you and pre-checks statutes that bind your marketing anyway. Jurisdiction is the one thing you confirm explicitly.

Base YMYL Foundation10 claims · 3 cites
US Real Estate Syndication5 claims · 3 cites
US Regulation D (506b/506c)7 claims · 5 cites
Effective ruleset22 claims · 5 cites · 1 disclaimer
02

Packs stack into one ruleset

Claims union across packs, the citation floor is the highest in the stack, and exactly one disclaimer block renders. Willowdale's three packs resolve to 22 claims and a floor of 5 citations.

Compliance · gatePass · 6/6
03

Every draft is checked in the editor

The rules ride in the prompt so drafts avoid the problem, and the validators enforce them on the finished HTML. The readout is Pass or Blocked with a count, never a percentage.

Worth fixing · 225

04

Holds at publish, and after

Ready, Published, WordPress and GitHub all read the same flag. The fortnightly crawl re-checks every live page and lists a banned claim as an issue to fix.

Questions

What people ask before they trust a gate.

Which packs exist, who reviewed them, what can never be overridden, and what happens on a block.

Which packs exist today?

14 on disk: a YMYL floor, a truth-in-advertising floor, an insurance parent, and vertical packs for Regulation D, real estate syndication, SEC-registered advisers, CPAs, HIPAA medical, the state bar, US life, health and property and casualty insurance, Canadian life insurance, and Fair Housing for multifamily. Together they encode 93 banned claims and 15 disclaimer variants, each with its regulatory basis.

Who reviewed the packs?

Not a licensed attorney. Every pack is researched from the regulators' own text and tested by Verand. Nine are marked internal-reviewed, which means Verand's own testing, not a licensed review, and five are still drafts, with coverage still being built. Nothing in Verand is legal advice, and your counsel confirms what applies to you. The publish gate fires the same way regardless of the label.

What can never be overridden?

Any claim on a pack's publication-blocker list that is not marked overridable: guaranteed returns or results, can't-lose and get-rich-quick language, and a missing required disclaimer. Of the 93 encoded claims, 28 are review tier. Banned claims you add yourself in the Brand Hub merge in as non-overridable too; editing that list is the only way to clear one of those.

What stops false positives?

Each claim carries exception contexts, checked per occurrence within 72 characters of the match, so “the risk-free rate” passes while “this fund is risk-free” still fires. When a rule fires wrongly, the fix is a better exception in the pack, not an override, and the override log is what tells us where those are needed.

What happens on a block?

The draft stays editable. The Report Card shows Blocked with the rule and its message, the status menu refuses Ready and Published, and both publish actions return an error until the article re-validates clean. Nothing is rewritten for you: you edit the prose, save, and the suite runs again. The disclaimer, citations and sources stay locked while you do.

Is the gate on every plan?

Yes. Compliance packs and the publish gate are on Starter through Managed, and the packs are assigned per site, not per plan. Plans differ by article volume, sites and AI engines, never by which checks run. Every plan also gets every routine, and there are no overage charges.

How it works in the help center: How the compliance gate works, and what to do when it blocks

Customer stories

Operators growing with Verand.

oneday4×AI citations

How Oneday opened a new client channel through ChatGPT

“Our clients find us by asking ChatGPT whether someone with their diagnosis can get life insurance. A year ago we weren’t in that answer. Amongst many things, Verand built a page for every condition we cover, checked every claim against the rules before it could publish, and our citations on ChatGPT and Gemini are up 4×. New clients tell us where they found us. It’s ChatGPT.”
Josh Teixeira
CEO, Oneday
repliers.43%of AI answers, up from 11%

How Repliers went from 11% to 43% of AI answers

“Every tool we tried told us how visible we were. Verand told us that and why we weren’t. It listed 60 developer questions where a competitor’s API got named instead of ours, drafted the answer to each one in our engineers’ voice, and we went from 11% of AI answers to 43% in two months. One of our best inbound channels now is a chatbot.”
Pat Arlia
Co-Founder & COO, Repliers
The Mill Gardens Apartment Homes46%of ChatGPT answers

How a Georgia rental community shows up in nearly half of ChatGPT’s answers

“Renters ask ChatGPT what it’s like to live near Robins Air Force Base. We’re in that answer now, with a link. Verand flagged that our address was written three different ways across the site, it generated the LocalBusiness schema, it wrote the Bonaire and Warner Robins guides, and it tracked which assistants picked them up. A property with 60 units shouldn’t be able to do this. We did it in a quarter.”
Marco Canonaco
Co-Founder, The Mill Gardens Apartments
Compliance Gate

A banned claim closes the gate. The rest ranks in AI answers from ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Claude. Nothing publishes past a hard rule.

Your regulator’s pack if you have one, a truth-in-advertising floor if you don’t. A hard-tier claim stops the draft; a review-tier claim needs a written reason from a named person.

Seven days, every feature unlocked, one click to cancel.

Compliance gate
Draft, paragraph 3

The 2019 fund returned 14.2% net to investors, and this offering carries guaranteed returns of 12 to 15% over a five year hold.

Base rules for every regulated siteHard rule

A guaranteed return is deceptive in any financial context and can be a securities violation. Say targeted or projected return, with its basis.

Ruleymyl-guaranteed-returns
Packbase-ymyl
BasisFTC Act §5; SEC Marketing Rule 206(4)-1; Reg D anti-fraud provisions
ChatGPT
Gemini
AI Overviews
AI Mode
Perplexity
Claude
Recorded ChatGPT · today 09:02
Cited
Pagewillowdaleequity.com/blog/syndication-minimums
Position#2 of 3Also cited
Share of voice by engine

Willowdale Equity and four competitors · 14 days

YouEquityMultipleBAM CapitalOrigin InvestmentsAshcroft Capital
Day 1
Across six engines31%You 27%14%11%8%
Share of brand mentions across active prompts
The answer · a buyer's question on ChatGPT, read and recorded0:00 / 0:30
Verand

Content built to rank in Google and get cited by ChatGPTPerplexityGeminiClaude, with every claim checked before it goes live.

support@verand.ai

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Not legal advice. Compliance packs are researched from the regulators' own text and tested by Verand, not reviewed by a licensed attorney.