ChatGPT
Google AI Overviews
Google AI Mode
Gemini
Perplexity
Claude
Search Console
Analytics 4
MCP connectorAuthorise once. Then ask Verand about your own site, from wherever you already work.
Open the connector →
Financial advisorsSEC Marketing Rule, CFP Board
AttorneysABA 7.1 to 7.3, state overlays
CPAsAICPA, Circular 230
Real estate syndicatorsReg D, FINRA 2210
Life insurance agentsSuitability and replacement rules
Health insurance agentsMedicare and ACA marketing rules
Canadian life insuranceCLHIA G6, provincial regulators
AboutWhy Verand exists and who is behind it.
ContactReach a person, not a form.
ChatGPTGoogle AI OverviewsGoogle AI ModeGeminiPerplexityClaudeSearch ConsoleAnalytics 4Open the connector →Financial advisorAttorneyCPASyndicatorInsurance brokerageName your board during setup and Verand assigns the HIPAA + FTC pack. From then on every draft is checked against it before it can leave, and a person at your practice presses publish. It cannot publish for you. Ever.
us-hipaa-medical + base-ymyl floor, alwaysHIPAA, your state medical or dental board, the AMA or the ADA: any of them assigns the medical pack. Declare "not regulated" and the truth-in-advertising floor still gates you.
Research, brief, draft in your voice, then the checks. A blocked draft stays in Verand with the sentence marked.
A draft in WordPress or a pull request on your repo. Nothing goes live without a person at your practice.
Daily positions in Google, and whether ChatGPT, Claude, Gemini, Perplexity and AI Overviews cite your practice when someone asks a health question.
The governing body, the required disclaimer and the banned claims load from the medical pack. The draft is written around them, in your voice and with your practice's facts, then the gate reads the finished HTML and stops the one sentence the FTC would not let you publish.
55 checks on every draft. Compliance is a gate, not a score: Pass or Blocked, and a hard rule has no override. Name your board at onboarding and this pack loads the same way. Pause the demo, scrub it, read the why.
Governing body
HHS OCR · HIPAA 45 CFR §164.508FTC · Act §5 and §12United StatesBase YMYL Foundation, US Medical / Dental (HIPAA + FTC) v2.0.0. Researched from the regulators' own text and tested by Verand. Not reviewed by a licensed attorney. Enforced automatically, not editable here.
We see about sixty patients a day across two providers.
Most adult acne patients we see have already tried at least two over-the-counter products.
Adult acne responds to a plan, not a product. Most patients we see have already tried at least two over-the-counter products, and the ones that help are the ones used consistently for twelve weeks.
At Cedar Row we start with a review of what you have tried, then choose one prescription pathway and one in-office option, and we check progress at week six.
hipaa-med-bc-cure · "…permanent cure…"
Content claims a guaranteed, permanent, or absolute cure or outcome. Health-outcome claims must be substantiated and must not promise guaranteed or permanent results. Remove or qualify the claim with realistic, substantiated language.
"Our laser protocol delivers a permanent cure for adult acne in three sessions, with no maintenance visits."
In the U.S.In CanadaUS Medical / Dental (HIPAA + FTC) v2.0.0 · researched from the regulators' own text and tested by Verand · not reviewed by a licensed attorney · your counsel confirms applicability; not legal advice.
Every plan: the truth-in-advertising floor and 55 checks. Regulator packs like us-reg-d: every plan. Researched from the regulators' own text and tested by Verand. Not reviewed by a licensed attorney.
Cedar Row Dermatology is the home page's example practice. The rules, ids and disclaimer are the shipped pack's; the practice, its facts and the draft are illustrative.
Name the boards you answer to. Verand maps them to the HIPAA + FTC pack and the YMYLYMYL: Your Money or Your LifeGoogle's name for content that can affect a reader's health, finances, safety or legal position. Search quality raters hold those pages to a higher bar for accuracy, sourcing and author expertise, so thin or unsourced pages in these niches are the first to lose visibility.Verand’s YMYL floor is the set of rules every regulated site carries, whichever regulator it answers to. floor rides underneath it whatever you pick.
The validator reads every draft before anyone else does. Is there a cure or guaranteed-outcome claim, is the medical disclaimer in, are the figures cited to a primary source, is there a patient in the text who never signed an authorization. One screen, in words.
Health content ages on a calendar too: vaccine seasons, screening guidelines with a year in the title, plan deductibles, FSA deadlines. The year-rollover routine reads every live page, finds the dated figures and recommendations, and proposes each change as a line edit you approve or reject. Nothing is rewritten wholesale.
Verand puts the questions patients actually type to ChatGPT, Gemini, Google AI Overviews and Google AI Mode the questions your prospective patients ask before they book, and Perplexity and Claude once a week. Each answer is read and logged: whether you were cited, which page, in what position, and which practices were named instead. The totals are kept per assistant.
Cedar Row Dermatology and four tracked competitors · last 14 days
Below is the pack exactly as a practice sees it in Brand Hub, rule for rule. The ids are the ones you will see on a blocked draft, and the list is read-only: editing it can never switch a gate off.
| Rule | Basis | Tier | Id |
|---|---|---|---|
| Guaranteed, permanent or absolute cure or outcome | FTC Act §5, deception and substantiation · FTC Health Products Compliance Guidance · state medical and dental board advertising rules | Blocks | hipaa-med-bc-cure |
| Guaranteed results | FTC Act §5 · 16 CFR 255 | Blocks | ymyl-guaranteed-results |
| Guaranteed financial return | FTC Act §5 | Blocks | ymyl-guaranteed-returns |
| "Risk-free" or "zero risk" | FTC Act §5 · overridable with a logged written reason | Blocks | ymyl-risk-free · ymyl-zero-risk |
| "You can't lose", get-rich-quick language | FTC Act §5 · FTC "Making Money" guidance | Blocks | ymyl-cant-lose · ymyl-get-rich-quick |
| "Your money is safe", "principal protected" without the conditions | FTC Act §5 · overridable with a logged written reason | Blocks | ymyl-principal-safety |
| "We have never lost money", "double your money" | FTC Act §5 · overridable with a logged written reason | Blocks | ymyl-never-lost-record · ymyl-double-your-money |
| "Most patients make a complete recovery" stated as a prognosis | FTC Act §5 · Health Products Compliance Guidance · overridable with a logged written reason | Blocks | hipaa-med-bc-recovery-prognosis |
| Self-laudatory superiority ("best dentist", "#1 clinic") or an unqualified "painless" | ADA marketing guidance · state board advertising rules (TX 22 TAC §164.3(b)) · overridable with a logged written reason | Blocks | hipaa-med-bc-superiority |
| Universal "everyone should" recommendations | FTC Act §5, misleading by omission | Warns | ymyl-everyone-should |
| Your own banned claims | Anything your state board bans that the pack does not. Added in Brand Hub, gated like a pack rule. | Blocks | site-owned |
| Medical disclaimer · 4 citations, 2 primary · Article schema · the HIPAA validator | Required on every article. Primary tier: cdc.gov nih.gov fda.gov medlineplus.gov PubMed, ecfr.gov ama-assn.org ada.org | Required | v12 · v15 · v14 · v19 |
WordPress and static sites on GitHub today, with Search Console, Analytics and Business Profile behind every audit. Many practice website platforms are one of those two underneath. The rest is on the roadmap, and says so.
See every integration →Nine distinct jobs stand between a topic and a published page. Verand absorbs eight; the clinician keeps the ninth. Most practices are not choosing between tools for these; they are choosing between doing none of it and an agency that has never read the FTC's health-claims guidance.
Reading the draft and pressing publish. Everything above exists to make that five minutes instead of two hours. No schedule, routine or connector can press it for you.
The retainer figure is a typical quote for a content and SEO agency serving professional practices, not a survey result. Starter is $149 a month billed monthly.
Yes, and the rules apply to the output exactly as they would to your own. What that means in practice.
/medical-practices/using-ai-to-write-content The rule45 CFR §164.508, what counts as marketing, and why a patient story needs an authorization before it can appear.
/medical-practices/hipaa-marketing-rules The ruleThe rule behind the cure gate: what the FTC requires before an outcome claim can appear, and why the pack's three banned claims are FTC and board rules, not HIPAA ones.
/medical-practices/ftc-health-claims The testWhere the line falls between education and marketing, and what changes when a post crosses it.
/medical-practices/what-counts-as-advertising The checklistWhat every article carries: the five things the pack's medical disclaimer must say, and where it sits.
/medical-practices/disclaimer-requirements LocalThe Business Profile, the citations and the MedicalBusiness or Dentist schema, generated and kept consistent.
/medical-practices/local-seo Free toolPaste a page, ad or email and run the pack's 13 rules, from cure and guarantee claims to superiority, plus the medical disclaimer. Free, no signup. It checks your copy, not your tracking pixels.
/tools/hipaa-marketing-rules-checker1,032,365 active physicians in the US in 2024 (AAMC, U.S. Physician Workforce Data Dashboard, 2025 key findings). 1,082,187 actively licensed physicians (FSMB Census of Licensed Physicians, 2024). 205,088 professionally active dentists (ADA Health Policy Institute, 2025). Validated against HHS and FTC rules; researched from the regulators' own text and tested by Verand. Not reviewed by a licensed attorney. Your counsel confirms applicability. Not legal advice.
Who reviewed the rules, what the HIPAA check actually reads, and whether your website platform connects.
No. It is researched from the regulators' own text and tested by Verand, not reviewed by a licensed attorney, and it is labelled that way everywhere it appears. The hard gate fires identically whatever the label says. Your counsel confirms applicability to your practice and state.
The AAMC counts 1,032,365 active physicians in the United States in 2024, the FSMB's 2024 census 1,082,187 actively licensed ones, and the ADA Health Policy Institute 205,088 professionally active dentists in 2025. Every one of them publishes under the FTC's health-claims rules and HIPAA, which is what this pack encodes. The pack is the national baseline; your state board's additions are documented and, where not yet shipped, yours to add in Brand Hub.
The finished draft, never your records. HIPAA is enforced by a validator, v19-hipaa-check, not by a banned phrase: it reads the article for protected health information, a patient identified alongside a condition, a testimonial with a date of service, a caption that names someone, and blocks the draft if it finds any. Version 1 makes no exceptions, because Verand cannot verify that a written authorization under 45 CFR §164.508 exists. A patient story you are authorized to tell is yours to add after the gate, by hand.
Superiority claims and an unqualified "painless" are the pack's review-tier rule, hipaa-med-bc-superiority, sourced from ADA marketing guidance and Texas board rules: held on the draft with the sentence marked, and released only with a written, logged reason. The cure rule is the hard one, with no override. State-by-state overlays are documented and not yet shipped. Anything your board bans outright that the pack does not, you add in Brand Hub as your own banned claim and it hard-gates like a pack rule.
WebToMed is WordPress underneath, so Verand connects through the WordPress integration and the capability probe tells you what the site will accept before anything is written. Officite is a walled platform with no content API, so it does not connect, and we say so. Anything else, send the URL: Verand detects what it is built on before you start.
Customer stories
“Every tool we tried told us how visible we were. Verand told us that and why we weren’t. It listed 60 developer questions where a competitor’s API got named instead of ours, drafted the answer to each one in our engineers’ voice, and we went from 11% of AI answers to 43% in two months. One of our best inbound channels now is a chatbot.”
AI citations“Our clients find us by asking ChatGPT whether someone with their diagnosis can get life insurance. A year ago we weren’t in that answer. Amongst many things, Verand built a page for every condition we cover, checked every claim against the rules before it could publish, and our citations on ChatGPT and Gemini are up 4×. New clients tell us where they found us. It’s ChatGPT.”
46%of ChatGPT answers“Renters ask ChatGPT what it’s like to live near Robins Air Force Base. We’re in that answer now, with a link. Verand flagged that our address was written three different ways across the site, it generated the LocalBusiness schema, it wrote the Bonaire and Warner Robins guides, and it tracked which assistants picked them up. A property with 60 units shouldn’t be able to do this. We did it in a quarter.”
Written from your clinical experience, without a patient in it. Found on Google and across six assistants. Every draft stops at the HIPAA marketing and FTC health-claim checks, then at a clinician at your practice.
Seven days, every feature unlocked, one click to cancel.
The 2019 fund returned 14.2% net to investors, and this offering carries guaranteed returns of 12 to 15% over a five year hold.
A guaranteed return is deceptive in any financial context and can be a securities violation. Say targeted or projected return, with its basis.
ChatGPT
Gemini
AI OverviewsAI Mode
Perplexity
Claude
Willowdale Equity and four competitors · 14 days
YouEquityMultipleBAM Capital
Origin Investments
Ashcroft Capital31%You 27%14%11%8%
Content built to rank in Google and get cited by ChatGPTPerplexityGeminiClaude, with every claim checked before it goes live.