SEO opportunities: Every page that can move, ranked by what it’s worth.

They are two lenses on the same site and they answer different questions. Issues is correctness: every open finding, grouped by the check that raised it, ranked by verdict, and deliberately exhaustive, because a correctness list that leaves things out is not one. Opportunities is leverage: curated, ranked by upside, and a finding only crosses over when market data quantifies what fixing it is worth. Most rows here have no counterpart at all, since a page ranking #14 can pass every check. Only three signals overlap with a check, and on those each side shows a marker linking to the other so you never do the same job twice by accident. Topic Research is the third lens: that one is where you go hunting, this one is pushed at you.

The scan runs every Monday morning, and Re-scan rebuilds it on demand. Cannibalization comes from the crawl’s own embeddings, so it works on a site with no traffic at all. Striking distance, low CTR and featured-snippet targets come from the last 28 days of Search Console. Content decay comes from comparing those 28 days against the 28 before them, page by page. Bouncing and loved-but-invisible come from your GA4 engagement joined to your search impressions. Internal-link rows come out of the fortnightly deep crawl. Gaps come from the competitor monitor, and the Gaps export names the competitor page that ranks for each one. Topic ideas come from your own pages, the searches each one appears for, your drafts and briefs and your Brand Hub. Each rebuild replaces the rest of the list rather than appending to it, while topic ideas carry over from week to week until you act on them or a new page of yours covers them. New topic ideas also arrive in your weekly Opportunities email, only the ones it hasn’t sent before. New pages runs on its own clock: a page joins it the day Verand finds it and stays for 30 days. The four sections at the bottom come from your AI Visibility scans: AI fan-out, from the searches the assistants run behind your prompts (fan-out queries, each one click from a brief); Negative attributes, from your Sentiment tab; Preferred source on Google, from what Google’s AI Overviews and AI Mode cited in the last 28 days; and Mentions & backlinks, from the pages the assistants cite that aren’t yours.

From your own site, through Topic ideas. Each week the scan reads your pages, the searches each one appears for in Search Console, your drafts and briefs and your Brand Hub, and Verand suggests the next articles a specialist in your field would write, each next to the page it builds on, with the angle that fits your site and 3 to 5 questions the article should answer. For Willowdale Equity one was “what is a capital account”, 1,300 US searches a month, building on its post about a final K-1 with a negative capital account. Every idea is checked before you see it: against your pages, including ones that cover it in different words, your drafts and briefs, every other card on the tab, and ideas you dismissed before. Search volume is looked up for every way the idea could be phrased, and the card shows the phrasing people search most. Ideas with little or no recorded volume still appear, labelled Low search data and ranked last, at most 10 of them: Google’s keyword data reports anything under about 10 searches a month as zero, which doesn’t mean nobody searches it. Up to 30 ideas are open at a time.

Four sections, below the search work. AI fan-out lists the searches the assistants ran while answering your prompts, grouped by meaning, each card titled in plain words with the assistant’s own search quoted under it. A Left out list shows every search without a card and why: a page of yours already answers it, the scan set it aside with its reason, or you dismissed it, with Undo. Dismissals stay dismissed. Negative attributes are the ones the assistants attach to your brand, so they appear only once the answers name you. Each carries the answers and the pages they were reading, and a recommended fix: context on your own page, what to tell the author of another page, or a page you don’t have yet. A concern can be true, so the fix is context, not denial. Preferred source on Google shows when Google’s AI Overviews or AI Mode cited you in the last 28 days, with the steps to check Google lists you and to put the badge on your site so readers can star you. Mentions & backlinks summarises the pages the assistants cite that aren’t yours, by tier (Best bet, Worth a pitch, Long shot, Can’t be earned) and by your outreach (To do, Pitched, Landed, Won’t pursue), and opens the Opportunity matrix on Sources, where a pitch is drafted for you to edit and send yourself. It’s about earning a mention on a page the assistants already trust, and no mention is guaranteed: see where to get mentioned.

It shows under New pages, the first section on the tab, for 30 days, whether you published it through Verand or any other way: Verand reads your sitemap every day and dates a new page from the page itself. The first read also picks up pages from the last 30 days, dated by each page’s own published date, so a page you published by hand last week shows straight away; older pages, and shop product and collection pages, aren’t picked up. For each one, Verand suggests links to it from your related pages that already earn the most Search Console impressions, using a phrase in a sentence that’s already on each page, so nothing new is written. If the page you want isn’t suggested, Link from another page lets you search your pages and pick it, and Verand finds a sentence on it for the link. Every link is previewed in its sentence and added only when you approve it. With Search Console connected, Verand asks Google about the page every day until it’s indexed and shows the answer on the card, and Check now asks again on demand. Once the page is linked, its card offers Request indexing, which opens the page in Search Console so you can click Request indexing there, because Google only allows that by hand; after 7 days not indexed, it’s the card’s main button. An indexed page leaves its card for the Indexed list below, with how long Google took. Verand can’t promise faster indexing: it links the page from your strongest pages and watches it until Google indexes it (how new pages are tracked). Beside the cards is your own average time to index over your last six new pages; until three have been indexed, the tile shows each one’s time instead.

It opens the tool that matches the signal, not a generic rewrite. Striking distance, bouncing, loved-but-invisible and decay open a Content Refresh on that page. Low CTR opens the title and meta rewrite. A featured-snippet target opens the answer block, pre-filled with the question you rank for. An internal-link row opens the weave-in preview. Cannibalization goes to that page’s drawer in the Page Tracker, where both pages and all their findings sit together, because consolidating is a decision about a pair. A Gap row opens a brief in Topic Research instead, since there is no page to open. A topic idea does the same, and the brief carries the idea’s angle, with its questions as the article’s sections.

Arithmetic, not a model’s opinion. A striking-distance row scores higher the closer it already is to page one and the more impressions it earns. A decay row scores on how many clicks were lost and how steep the drop was. A cannibalization row scores on how similar the two pages are. A gap scores on search volume, how high the best competitor ranks and how many of your competitors rank for it. Impact, Effort and Speed are read off the same numbers. A topic idea scores on its search volume, how hard the keyword is and how often the page it builds on already shows in search, and ideas with little recorded volume rank last. Models do three jobs in the scan: grouping competitor keyword variants into one topic so you do not get six rows for six phrasings of the same article, judging and naming the searches AI assistants run behind your prompts, and suggesting topic ideas. Each result is checked before it’s shown.

Not for that problem. Every row is keyed to the evidence that raised it: the exact query for a ranking signal, the exact pair for cannibalization, the page itself for the engagement signals. Mark done, Skip for now and Dismiss are all recorded against that key, and the next rebuild skips anything already resolved. A different query on the same page is a different key, so that one does appear, which is the point: you are dismissing a problem, not silencing a page. Everything resolved stays visible in the No longer flagged history, tagged auto or marked done, and can be reopened from there. Topic ideas add one step: Dismiss asks why, and a dismissed idea is never suggested again. Ideas the checks rejected are listed under Left out with the reason, and any of them can be put back.

The scan runs on every plan, including during the trial, and no row is held back by tier. Without Search Console the ranking signals and decay are skipped and the run says so rather than failing; cannibalization and the internal-link rows still come from the crawl. Without GA4 the two engagement signals stay quiet. New pages still lists your new pages and suggests links without Search Console; asking Google whether each one is indexed is the part that needs it. Gaps need at least one tracked competitor; topic ideas don’t, because they start from your own pages. The one paid line is extraction, not viewing: seeing the list is never gated, and downloading it as a CSV or Excel sheet is a paid feature, which is also true of the Page Tracker, Issues and keyword exports.