AI brand voice: Your voice in every draft. Not a generic one.

From your own site. Onboarding reads up to three long-form articles, chosen by content rather than URL (a page carrying a form, or under 8,000 characters of prose, is skipped), plus your homepage and up to four about or services pages. If nothing readable is found the fields stay empty and you fill them in. Verand does not invent a voice.

A three-to-five-sentence style guide, a second-person author persona the generator writes as, 8 to 14 forbidden phrases, an about-the-brand summary built only from facts on your pages, a first set of product and service cards, and your audiences (up to five). All of it is editable in the Brand & Voice tab. First-hand facts are separate: they live in the knowledge base.

Each product or service is a card: what it does, what the customer sees or who it's for, and optional details, linked to the page it came from. After each deep crawl, Verand drafts cards from product and service pages that aren't cards yet and checks each draft against the cards you already have. A draft is never used in an article until you approve it, and anything your compliance packs ban is taken out of it first, listed and never used. Re-learn drafts again from the last crawl and never overwrites a card. You can also write cards yourself, or with your own AI assistant through the connector's Describe your products playbook. How an article may then name them is set by your compliance pack.

No. They are voice, not compliance. They go into the generator's instructions on every run, and a baseline of 21 AI-tell phrases (deep dive, seamless, nestled) is scanned after drafting and flagged as a warning. Claims that must never appear, such as guaranteed returns, live under Sources and disclaimers and in your compliance packs, and those block.

The byline under the H1 (Written by, plus Reviewed by when set), the author box at the end, and the Person node in the JSON-LD: jobTitle, hasCredential, knowsAbout, description and sameAs from the linked profiles. Three checks read it: V31 author identity, V32 credential signals, V53 a reachable bio. All three are advisory, feed the E-E-A-T dial, and never gate publishing.

No. Onboarding records a credential only when it is printed on your site and leaves the field empty otherwise; bios are copied, never written. You add or edit the rest yourself, and the photo falls back to a monogram until you upload one.

Two lists sit side by side on the Competitors tab. Named by AI engines alongside you comes first: the brands AI assistants mention in the same answers as you, from the AI visibility scans. Discovered competitors are the companies ranking for the keywords you've researched that sell something close to what you sell, checked by AI against your Brand Hub: an online broker or quote site selling the same product counts, an agency doesn't count against a software business, and anything it can't judge stays on the list for you to decide. Rest the cursor on any of them for its Domain Authority beside yours. Discover from SERPs runs a fresh scan of your topics; its companies are saved and listed first until the next scan replaces them. Add any that fit, and switch on tracking for the ones you want watched, up to your plan's limit.

Not on its own: Google offers no public way to check, so Verand asks. The Preferred source on Google chip beside Re-learn opens Google's page for your site and asks whether it's listed. If it is, it shows two ways to add Google's button to your posts: yourself, with a link or Google's script, or with Author Bio Pro. A No asks again in 90 days, and Don't ask again stops it.

Up to five templates, each with its own reference images and, if you want them, rules every hero must always or never include. At generation at most four references go to the image engine you picked for that template. If it fails, Verand tries its default engine and then a backup from a different provider, still with your references, so the template's look holds; only if every engine fails does the draft get a plain editorial hero, flagged on the run. The Brand Hub is on every plan, with no cap on authors or phrases.