Paste a post, page or email, pick your industry, and see whether it carries the disclaimer that industry's rules pack expects, phrase by phrase, with every missing phrase named. A missing phrase is a flag for review, not a legal finding.
One block, one check. The industry you pick selects one disclaimer block: that pack's default, the block Verand's generator puts at the end of an article. The block carries 2 to 7 load-bearing phrases, depending on the pack, and every one must appear somewhere in your text. Rewording around them is fine; dropping one is a miss.
Tags are removed, a few entities are decoded and spacing is collapsed, then each phrase is searched for without regard to case. Text in the footer, in small print, in a hidden element or in a script counts the same as body copy. A synonym does not count: "educational" is not "informational".
Where the disclaimer sits, how large it is, or whether a reader would notice it. Second blocks a post may also need, such as a law firm's prior-results notice. Whether a disclaimer is legally required for your page. Banned claims are the Marketing Compliance Checker's job. Not legal advice; your counsel confirms applicability.
One paste, one industry, one block and its phrases. The card is the tool in motion on a real disclaimer, taken as published from the foot of a Willowdale Equity article, looped, and each step lights up while the card is doing it.
Important. This article is for educational purposes only and does not constitute investment, legal, or tax advice. Willowdale Equity LLC is not a registered investment advisor. Past performance is not indicative of future results. Real estate investments involve risk, including possible loss of capital. Specific investment offerings, where applicable, are made only via private placement memorandum (PPM) to verified accredited investors.
A post, a page, an email, a social caption. Plain text or the HTML itself, up to 200,000 bytes. Paste each channel's version on its own, because a footer on your site does not travel with an excerpt in a newsletter.
Each industry is a Verand compliance pack, and each pack carries one default disclaimer block. That block, and only that block, is what the check looks for. Here the Reg D pack's block has six load-bearing phrases.
The markup is removed and each phrase is searched for in what is left, upper or lower case alike. A phrase counts wherever it appears. A near miss, like "educational" for "informational", counts as absent.
All phrases found, or how many are absent and which ones. This real footer carries three of six. A person decides what to do about it: add the phrases, or confirm with counsel that the wording you have is the wording you want.
Most disclaimer tools write a site-wide legal page for bloggers. A regulated firm has a narrower problem: specific statements a rule or a well-settled practice expects on each piece of marketing, and a habit of losing one of them every time somebody tightens a paragraph.
A disclaimer limits how a reader may rely on what they read: this is general information, it is not advice about your situation, reading it does not make you a client. A disclosure gives the reader something a rule says they are owed: that a testimonial was paid for, that past results do not predict future ones, that an offering is open only to accredited investors. A generic legal disclaimer does the first job and none of the second.
Most firms' blocks do both jobs in one paragraph, and that is fine. The packs behind this checker encode the whole paragraph a firm in that industry would normally carry, so the phrases it looks for mix the two: some are there because a rule asks for the statement, some because leaving them out invites a reader to treat a post as advice. The check does not tell them apart. Your counsel can.
For an ordinary blog, usually not: no general law requires a page called "Disclaimer", which is why the generator sites answer the question with "it depends". For a regulated firm the question is different, because the rules attach to the advertising itself. An investment adviser's testimonials and endorsements must come with prescribed disclosures under the SEC Marketing Rule, Rule 206(4)-1. Anyone paying for an endorsement must disclose the connection under the FTC's Endorsement Guides. Some state bars require specific labels on lawyer advertising. Other sentences in a typical block, such as a medical practice's "not a substitute for professional medical advice", are not printed in any statute; they are there because of who ends up reading the page.
The table is every industry pack in the picker, the block it checks and the exact phrases that block needs, read from the packs at the version shown. An entry like "not … advice" means both words, in that order, with anything between them. Entries joined by "or", or listed after "any of", mean one of them will do.
| Industry pack | Block checked | Phrases it needs |
|---|---|---|
| Base YMYL Foundationv5.0.0 | Disclaimerbase-ymyl-general | informational · professional advice · consult · qualified |
| Canada Life Insurance (CCIR/CISRO + CLHIA)v2.0.0 | Disclaimercli-disc-general | informational · does not constitute insurance · governed · not guaranteed · consult a licensed |
| Insurance (cross-line parent)v4.0.0 | Disclaimerbi-disc-not-advice | informational · does not constitute insurance · governed · consult a licensed |
| US Accounting / CPA / Tax (AICPA + Circular 230)v2.0.0 | Disclaimercpa-disc-general | informational · subject to change · professional advice · accountant-client or professional relationship · consult |
| US Attorney / Law Firm (generic state-bar baseline)v2.0.0 | Legal Disclaimerlaw-disc-not-legal-advice | informational · legal advice · attorney-client relationship · licensed · written engagement or engagement agreement |
| US Fair Housing: Apartments / Multifamilyv1.0.0 · draft | Equal Housing Opportunityfha-equal-housing-opportunity | equal housing opportunity · any of: race, color, religion, sex, national origin, familial status, disability |
| US Health Insurancev2.0.0 · draft | Disclaimerih-disc-health-general | informational · does not constitute insurance · governed · not affiliated with · consult a licensed |
| US Life Insurancev2.0.0 · draft | Disclaimerusli-disc-life-general | informational · does not constitute insurance · guaranteed beyond the policy · tax · consult a licensed |
| US Medical / Dental (HIPAA + FTC)v2.0.0 | Medical Disclaimerhipaa-med-disc-not-advice | informational · substitute for professional medical advice · physician-patient relationship · seek the advice or consult · emergency or 911 |
| US Property & Casualty Insurancev2.0.0 · draft | Disclaimerpc-disc-coverage-summary | informational · does not constitute insurance · governed · exclusions · consult a licensed |
| US Real Estate Syndicationv3.0.0 | Disclaimerre-investment-general | informational · not … advice · loss of principal · illiquid · past performance · forward-looking · consult |
| US Regulation D (506b/506c)v5.0.0 | Disclaimerregd-accredited-investor | informational · offer to sell · accredited investor · private placement memorandum · past performance · forward-looking |
| US SEC RIA / Financial Advisoryv4.0.0 | Disclaimerria-disc-general | informational · recommendation or solicitation · loss of principal · past performance · does not imply · written agreement |
The Reg D block has six phrases: informational, offer to sell, accredited investor, private placement memorandum, past performance and forward-looking. We ran our own real estate syndication site through it. The disclaimer at the foot of a Willowdale Equity article, as published, carries three of the six. The "Important Disclosures" at the bottom of the home page carry five, and miss only "informational", because they never say the page is information in the first place. The pack also ships a second block, an offering notice for a 506(c) general solicitation; this checker reads only the default block, so an offering page needs its notice checked by eye. The full block, and what each phrase is for, is on the syndication disclaimer page.
The RIA block's six phrases cover information not advice, no recommendation or solicitation, loss of principal, past performance, no advisory relationship without a written agreement, and a line saying registration "does not imply" any level of skill or training. That last one is the reason a firm may say it is registered but never that the SEC endorses it. Testimonials and endorsements carry their own disclosures under the Marketing Rule, which is a claims question for the SEC Marketing Rule Checker. The block itself is taken apart on the financial advisor disclaimer page.
Five phrases: informational, not a substitute for professional medical advice, no physician-patient relationship, seek the advice of your physician or consult, and what to do in an emergency. The HIPAA marketing rules govern how a practice may use patient information, which is a separate matter from this block; no statute prints the block's wording. See the medical disclaimer page.
The law firm block checks five phrases: informational, legal advice, attorney-client relationship, licensed, and a written or engagement agreement. The words "attorney advertising" sit in a second block, the prior-results notice for case results, which this checker does not select. Some states, New York among them, require that label on lawyer advertising, and the ABA's Model Rule 7.2(d) asks for the name and contact details of a responsible lawyer, which is your byline rather than your disclaimer. See the law firm disclaimer page and the state bar rules.
Every insurance block looks for informational, does not constitute insurance and consult a licensed. The parent insurance block and the property and casualty, health and Canadian life blocks add "governed", for the line saying the policy governs; property and casualty adds exclusions, health adds not affiliated with, and US life swaps governed for guaranteed beyond the policy and tax. The Canadian life block adds "not guaranteed" (details). The CPA block looks for "subject to change" and an accountant-client or professional relationship (details). The apartments block needs "equal housing opportunity" and at least one protected class named. Packs marked draft in the picker still have coverage being built, and the result card says so.
The rules speak about prominence more than position. The Marketing Rule asks for testimonial disclosures that are clear and prominent. The FTC's guidance on digital advertising, .com Disclosures, says a disclosure should be clear and conspicuous, as close as possible to the claim it qualifies, and not tucked behind a link or into terms nobody reads. Verand's generator puts the block at the end of the article, above its sources, one block per article.
This checker does not look at placement at all. It confirms the words are in what you pasted. A block in eight-point grey at the very bottom of a long page passes here exactly as a block beside the claim does, which is why the card says "flagged for review" and never that the page passes.
A disclaimer in your site footer lives on your site. When a post is excerpted into a newsletter, summarised on LinkedIn, or quoted in part by an AI assistant, the footer stays behind. The FTC's position on endorsements is that the disclosure goes in the post itself, not on a profile page or behind a "more" link. Treat each channel as its own piece of copy: paste the email as sent and the caption as posted, and check each one.
Not legal advice. The packs are researched from the regulators' own text and tested by Verand, and a pack marked draft has coverage still being built. Not reviewed by a licensed attorney. A found phrase does not mean your copy meets any rule, and a missing one is a flag for review. Your counsel confirms what applies to you.
Six things that are true of this tool, each one backed by a line in the code that runs it.
The request carries your text and one pack name. There is no account, no session and no database behind the tool, so nothing you paste is kept.
Not a score. The block the pack expects, whether it was found, and which of its phrases are absent, on the page. Nothing is held back for a report, a call or an upgrade.
A fixed list of phrases searched for in your text. No model reads it, so the same copy and the same industry give the same verdict every time.
This is the disclaimer check in Verand's validation engine, the one that runs on every draft for a site with a compliance pack, called directly on your text with the same packs.
Placement, prominence, second blocks and whether a rule applies to you are out of reach for a phrase search, and the card says so beside the result.
Nothing is fetched and no model is called, so a run costs nothing and is never metered. The one limit is 20 checks a minute per visitor.
Which disclaimer, where it goes, which channels it covers, and what happens when it is missing.
It depends on who regulates you and what the page does. Investment advisers answer to the SEC Marketing Rule, securities offerings to Regulation D, lawyers to their state bar, insurers to state insurance rules, and almost everyone to the FTC on endorsements. Pick your industry in the checker and the table on this page shows the phrases its pack expects in a standard disclaimer block. That is a starting point for a conversation with your counsel, not a list of every statement a rule may require on a particular page.
A disclaimer limits how the reader may rely on the page: general information, not advice, no client relationship. A required disclosure is information a rule says the reader is owed, such as that an endorsement was paid for or that past performance does not guarantee future results. Most firms put both in one block. The checker reads for the whole block as the pack defines it and does not label which phrase is which.
Where a reader will see it, in type they can read. The FTC's digital advertising guidance asks for disclosures that are clear and conspicuous and as close as possible to the claim they qualify, and the SEC Marketing Rule asks for testimonial disclosures that are clear and prominent. Verand's generator places the block at the end of each article, above its sources. This checker does not test placement or size: it confirms the phrases are in the text you pasted.
It covers the pages it renders on, and nothing that leaves them. An email, a social caption or an excerpt quoted elsewhere does not carry your site footer with it, and the FTC expects an endorsement disclosure in the post itself. Broker-dealers have a further layer: FINRA disclosure requirements under Rule 2210 apply to communications with the public, social media included, and there is no FINRA pack in this checker yet. Paste each channel's copy separately and check it.
Not for any pack here. The investment blocks look for six or seven phrases, covering information, risk, past performance and, for Reg D, that nothing is an offer to sell a security. A single "not financial advice" line carries none of the Reg D or RIA phrases, and one of the seven in the syndication block. Paste your line with the investment pack picked and the card lists what is absent.
Outside Verand, that depends on the rule and the regulator, which is a question for your counsel. In this checker it is a flag for review with the missing phrases named. Inside Verand the same check runs on every draft for a site with a compliance pack, and a draft missing phrases is marked Blocked on its Report Card until they are back.
The disclaimer protects the page; the page still has to earn the reader. Verand writes articles from your own expertise and credentials, so Google and the AI assistants have something of yours to show. It tracks where you rank and where ChatGPT, Gemini, Perplexity, Claude and Google's AI answers mention you, checks every draft for its required disclaimer, and gates the claims your regulator would not allow before anything publishes.
Content built to rank in
Google and get cited by
ChatGPT
Perplexity
Gemini
Claude, with every claim checked before it goes live.