AI topic visibility: Strong on one topic. Invisible on the next.

From your prompt set. When prompts are generated the model derives six to eight topics that segment your niche, grounded in your Brand Hub and in the page titles your crawl already found, or it uses exactly the topics you picked in the wizard. Prompts you write yourself, one at a time or by CSV, take a topic from that same list, or create one by typing a name that isn't there yet.

Yes. Each prompt carries one primary topic plus up to two secondary ones, three in total, and it counts under every one of them. That is why the prompt counts on this tab add up to more than the number of prompts you run. A prompt left without a topic is grouped as Untagged.

By string matching, not by a model. Each answer is searched at word boundaries for your brand name, the spelling variants derived from it and the word in your domain, and the same pass runs for every tracked competitor. Your visibility on a topic is the share of that topic's answers that name you; your rank is your place in that list. It is the same matcher the rest of AI Visibility runs on.

One model pass per topic, reading the answers for that topic. It returns four to six value dimensions buyers weigh, marks each one a gap, aligned or a strength with the reasoning behind it, and names the competitors the answers portray as stronger. Up to eight topics are analyzed at a time, the ones with the most answers first; Refresh analyzes the rest. The rankings and the distribution never depend on it.

A topic appears only once its prompts have answers inside the date range; one with none is dropped from the tab rather than shown empty. Where nobody you track was named in any of the topic's answers the leader is a dash and your row reads “not yet ranked”, rather than crowning you first at zero percent.

Every plan. Plans differ by how many prompts you run and how many assistants those prompts reach, never by which tabs you get. Prompts are a pool shared across every site on the account, and there are no overage charges: you stop at your cap and decide whether to move up.